Record Detail Back
Integrated Marketing And Internal Marketing In Relation To Establishing The Satisfaction And Loyalty of LCC Airline Customers In Indonesia
- Share to:
The aim of this study is to examine the relationship between customer loyalty through integrated
marketingand the corporate internal marketingstrengthened by the customer satisfaction with the LCCairlines
in Indonesia. Survey has been carried out toward 400LCC passengers at Soekarno HattaAirport and analyzed
in descriptive and explanatory ways using the method of Structural Equation Modeling.The results of this study
show that customer loyalty model is a formation of interaction between integrated marketingand internal
marketingthrough the improvement of customer satisfaction. So, LCCairlines in Indonesia should prioritize the
strategy of integrated marketingand internal marketing in order to generate customer satisfactionfor customer
loyalty improvement.
Suparwan Cecep Kosasih - Personal Name
farida Jasfar - Personal Name
Robert Kristaung - Personal Name
Juliater Simarmata - Personal Name
farida Jasfar - Personal Name
Robert Kristaung - Personal Name
Juliater Simarmata - Personal Name
23198028
NONE
International Journal of Business and Management Invention volume 7 Issue 9 ver 2 September 2018
electronic file
English
ijbmi
2018
International Journal of Business and Management Invention
LOADING LIST...
LOADING LIST...