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Pengaruh Kualitas Layanan, Kebijakan Publik dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan
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Abstract: The Influence of Service Quality, Public Policy and Customer Satisfaction on
Customer Loyalty is a scientific article on literature studies within the scope of Land
Transportation. The aim of this article is to build a hypothesis of influence between variables
that will be used in further research. Research objects in online libraries, Google Scholar,
Mendeley and other academic online media. The research method using the research library
comes from e-books and open access e-journals. Qualitative descriptive analysis. The results
of this article: 1) Service Quality influences Customer Loyalty; 2) Public Policy influences
Customer Loyalty; and 3) Customer Satisfaction influences Customer Loyalty.
Keywords: Customer Loyalty, Service Quality, Public Policy, Customer Satisfaction
Krisman Damanik - Personal Name
Magdalena Sinaga - Personal Name
Sarinah Sihombing - Personal Name
Masjraul Hidajat - Personal Name
Otto Sugiharto Prakoso - Personal Name
Magdalena Sinaga - Personal Name
Sarinah Sihombing - Personal Name
Masjraul Hidajat - Personal Name
Otto Sugiharto Prakoso - Personal Name
NONE
electronic file
Jurnal Manajemen Pendidikan dan Ilmu Sosial
2025
Jurnal Manajemen Pendidikan dan Ilmu Sosial
Vol. 5, No. 2, Februari – Maret 2024
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