Krisman Damanik Primary Author Magdalena Sinaga Additional Author Sarinah Sihombing Additional Author Masjraul Hidajat Additional Author Otto Sugiharto Prakoso Additional Author

Abstract: The Influence of Service Quality, Public Policy and Customer Satisfaction on Customer Loyalty is a scientific article on literature studies within the scope of Land Transportation. The aim of this article is to build a hypothesis of influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method using the research library comes from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Service Quality influences Customer Loyalty; 2) Public Policy influences Customer Loyalty; and 3) Customer Satisfaction influences Customer Loyalty. Keywords: Customer Loyalty, Service Quality, Public Policy, Customer Satisfaction