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Sosialisasi Menciptakan Passive Income dan Optimalisasi Bisnis UMKM
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Abstract:Micro, Small and Medium Enterprises (MSMEs) have a strategic role in the
Indonesian economy. However, many MSMEs still face challenges in developing their
business sustainably and creating passive sources of income. This community service activity
aims to increase MSME players' understanding of the concept of passive income as well as
business optimization strategies to make them more productive and competitive. The method
used in this socialization is interactive training-based education, which includes theoretical
explanations, group discussions, and case simulations. The material presented includes the
concepts of passive income, income diversification, use of digital technology, and effective
marketing strategies. This activity involves MSME players from various sectors to ensure
implementation that suits their business needs. The results of this activity show an increase in
participants' understanding of the importance of passive income in supporting the financial
stability of their business. In addition, participants are able to identify and implement
business optimization strategies, such as marketing digitalization and operational efficiency.
With this outreach, it is hoped that MSME players can be more innovative and adaptive in
facing economic challenges and create more sustainable businesses.
Keywords: MSMEs, passive income, business optimization, community service, digitalization.
Atong Soekirman - Personal Name
Abi Prasid - Personal Name
Devi Marlita - Personal Name
Dian Artanti Arubusman - Personal Name
Krisman Damanik - Personal Name
Abi Prasid - Personal Name
Devi Marlita - Personal Name
Dian Artanti Arubusman - Personal Name
Krisman Damanik - Personal Name
NONE
electronic file
2025
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3, No. 1, Januari - Maret 2025
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