Edhie Budi Setiawan Additional Author Prasadja Ricardianto Primary Author Ridho Bramulya Ikhsan Additional Author Abdullah Ade Suryobuwono Additional Author Efendhi Prih Raharjo Additional Author Rezha Rahandi Additional Author Dedy Cahyadi Additional Author

Ride-hailing services are a component of the transportation system in many developing countries due to limi tations in public transportation services. However, incidents still often occur that are detrimental to passenger safety. Therefore, this research aims to analyze the impact of service quality and perceived safety on passenger satisfaction and attitudinal loyalty in ride-hailing services. This research is quantitative with a data collection method using a questionnaire distributed online to 499 service users in nine major cities in Indonesia using a purposive sampling technique. Survey data were analyzed using the partial least squares-structural equation modeling (PLS-SEM) method. This research proves that ride-hailing service quality positively affects passengers’ perceived safety, satisfaction, and attitudinal loyalty. Perceived safety positively affects the satisfaction and attitudinal loyalty of passengers. Finally, satisfaction has a positive effect on passenger attitudinal loyalty. This research contributes that fostering a sense of security is crucial for the ride-hailing industry because it can determine satisfaction and loyalty in ride-hailing services. Keywords: Ride-hailing service quality; Perceived safety; Satisfaction; Attitudinal loyalty