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THE EFFECT OF SERVICE QUALITY AND TICKET PRICES ON CUSTOMER SATISFACTION ON KM PASSENGER SHIPS. KELUD TRAVEL ROUTE JAKARTA –MEDAN
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This study aims to analyze the impact of Service Quality and Ticket Prices on
Consumer Satisfaction. The research approach used is explanatory research with a focus on
quantitative analysis. Data was collected through the distribution of questionnaires to
consumers of PT. PELNI which uses the services of KM passenger ships. Kelud on the JakartaMedan travel route. The population that was the subject of the study included all users of these
services, and the research sample taken amounted to 96 respondents using the Slovin Method
in taking primary data through questionnaires.
Data analysis was carried out through a Multiple Linear Regression approach after undergoing
assumption tests on consumers and service users. From the results of testing, this study
concluded that a positive and significant influence was obtained between service quality and
ticket prices on the level of passenger satisfaction using the services of PT. PELNI.
Yahya Kuncoro - Personal Name
Sugiyanto - Personal Name
Diva Dhaffina Rico Putri - Personal Name
Reni Monika Sianturi - Personal Name
Sugiyanto - Personal Name
Diva Dhaffina Rico Putri - Personal Name
Reni Monika Sianturi - Personal Name
2407-635x
NONE
electronic file
https://journal.itltrisakti.ac.id/index.php/jmtbtl
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