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Analysis of Service Quality, Customer, Satisfaction, Brand Image, and Market Share on Passenger Loyalty
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Abstract: Literature review articles related to the analysis of service quality, customer
satisfaction, brand image and market share on ship passenger loyalty are scientific literature
articles in the scope of marketing management science. The purpose of this study is to build a
hypothesis regarding the influence between variables that can later be used for further research
in the scope of marketing management. The approach used in this study is descriptive
qualitative. The data collection technique uses literature studies. Data were obtained from
previous studies that are relevant to this study and sourced from academic online media such
as the Scopus Emerald Journal, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google
Scholar and digital books. The results of this article are: 1) Service Quality affects Ship
Passenger Loyalty; 2) Customer Satisfaction affects Ship Passenger Loyalty; 3) Brand Image
affects Ship Passenger Loyalty; and 4) Market Share affects Ship Passenger Loyalty.
Keyword: Ships Passenger Loyalty, Service Quality, Customer Satisfaction, Brand Image,
Market Share
Alfais Amin Darmawan - Personal Name
2987 9329
NONE
electronic file
Siber International Journal of Digital Business (SIJDB)
2024
Siber International Journal of Digital Business (SIJDB) Vol. 2, No. 2, July 2024
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