Peran Lingkungan Persaingan di Perusahaan Freight Forwarder

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Peran Lingkungan Persaingan di Perusahaan Freight Forwarder

The purpose of the paper is to find out the effect of the sea freight forwarding companies to
the marketing performance by moderating the role of the competitive environment in the
freight forwarder’s companies. The paper used survey method by giving questionnaire to 86
samples taken randomly. The analysis method used MRA (moderated regression analysis).
The results of the paper show that there is positive and significant direct effect of the sea
freight forwarding to the marketing performance by moderating the competitive environment
however, there is also the negative effect.
Keywords : competitive environment; moderation; sea freight forwarding; moderated
regression analysis

Statement of Responsibility

Author(s)

Arum Anggorowati - Personal Name
Sarinah Sihombing - Personal Name
Nofrisel - Personal Name

Edition

Call Number

ISBN/ISSN

2355-4721

Subject(s)

Classification

NONE

Series Title

GMD

electronic file

Language

Publisher

ITL Trisakti

Publishing Year

2019

Publishing Place

Jakarta

Collation

Specific Detail Info

Jurnal Manajemen Transportasi & Logistik - Vol. 06 No. 03, November 2019 https://journal.itltrisakti.ac.id/index.php/jmtranslog

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