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<title><![CDATA[Peran Lingkungan Persaingan di Perusahaan Freight Forwarder]]></title>
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<name type="Personal Name" authority="">
<namePart>Arum Anggorowati</namePart>
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<name type="Personal Name" authority="">
<namePart>Sarinah Sihombing</namePart>
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<namePart>Nofrisel</namePart>
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<publisher><![CDATA[ITL Trisakti]]></publisher>
<dateIssued><![CDATA[2019]]></dateIssued>
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<note>The purpose of the paper is to find out the effect of the sea freight forwarding companies to
the marketing performance by moderating the role of the competitive environment in the
freight forwarder’s companies. The paper used survey method by giving questionnaire to 86
samples taken randomly. The analysis method used MRA (moderated regression analysis).
The results of the paper show that there is positive and significant direct effect of the sea
freight forwarding to the marketing performance by moderating the competitive environment
however, there is also the negative effect.
Keywords : competitive environment; moderation; sea freight forwarding; moderated
regression analysis
</note>
<classification><![CDATA[NONE]]></classification><identifier type="isbn"><![CDATA[23554721]]></identifier><location>
<physicalLocation><![CDATA[Repository Local Content Institut Transportasi dan Logistik TRISAKTI]]></physicalLocation>
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