Record Detail Back
THE ROLE OF DIGITAL MARKETING IN BOOSTING MSME MARKETING PERFORMANCE
- Share to:
Finding out how digital marketing affects the marketing effectiveness of micro, small, and
medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351
SMEs were gathered using the structural equation model (SEM) to evaluate the research
hypothesis. According to the study's results, digital marketing considerably improves MSMEs'
marketing efficiency. It was also discovered that digital marketing acts as a link between the
marketing performance and capabilities of MSMEs. For MSMEs in East Java and other parts of
Indonesia, as well as for policymakers and academics interested in promoting the growth and
development of the MSME sector, these findings have significant ramifications.
Keywords: Digital Marketing, Marketing Performance, MSME
Nofrisel - Personal Name
Edhie Budi Setiawan - Personal Name
Dian Artanti Arubusman - Personal Name
Theresye Yoanyta Octora - Personal Name
Amrulloh Ibnu Kholdun - Personal Name
Edhie Budi Setiawan - Personal Name
Dian Artanti Arubusman - Personal Name
Theresye Yoanyta Octora - Personal Name
Amrulloh Ibnu Kholdun - Personal Name
2830-2664
NONE
electronic file
2023
International Journal of Economics and Management Research
Vol. 2 No.2 August 2023
ISSN: 2830-2664 (print), ISSN: 2830-2508 (Online) Page 21-35
LOADING LIST...
LOADING LIST...