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The Impact of Selling Price and Customer Satisfaction on Garuda Indonesia Airlines Purchase Decision for the Jakarta-Yogyakarta Route in the New Normal Era from January to June 2022
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The purpose of this study was to analyze sales prices and customer
satisfaction regarding the decision to purchase tickets from Garuda Indonesia. The
population of this study is Garuda Indonesia service users. In this study, data was
distributed to Garuda Indonesia clients from 100 individuals using random sampling
techniques for data collection. The method in this study is quantitative with a linear
regression approach using the Statistical Package for Social Sciences (SPSS). Data
are analyzed using validity, reliability, normality, regression, determination (r2), ttests, and f-tests. Finally, keep in mind that sales price and customer satisfaction
greatly impact purchasing decisions. It has been proven that variable selling prices
and customer satisfaction can explain 69.7% of variable purchase decisions.
Keywords: Selling Price, Customer Satisfaction, Purchasing Decision
Muhammad Rafly - Personal Name
Siraj Azmi Prana - Personal Name
Nashrullah - Personal Name
Cecep Budiman - Personal Name
Siraj Azmi Prana - Personal Name
Nashrullah - Personal Name
Cecep Budiman - Personal Name
2622-5778
NONE
electronic file
GROSTLOG 2022
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