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THE EFFECT OF PRICE FAIRNESS AND SERVICE QUALITY THROUGH REPURCHASE INTENTION MEDIATED OF CUSTOMER SATISFACTION
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Price fairness and service quality can affect customer satisfaction
and customer satisfaction can create passengers repurchase intention. This
study discusses price fairness, service quality, customer satisfaction, and
repurchase intention by taking questionnaires from 175 respondents as data
used. SmartPLS was the technical analysis used in this study. The results of
this study show a positive effect on customer satisfaction and repurchase
intention in which customers will have an interest in making repurchases if
they feel satisfied with what they got previously. This research has a limit in
taking samples which is only passengers who use low-cost carriers at
Soekarno-Hatta International airport in 2021
Keywords: Price Fairness, Service Quality, Customer Satisfaction, Repurchase Intention,
Low-Cost Carrier
Sidiq Fajar Cahyanto - Personal Name
M. Akbar Maulana - Personal Name
Sandriana Marina - Personal Name
Aisyah Rahmawati - Personal Name
M. Akbar Maulana - Personal Name
Sandriana Marina - Personal Name
Aisyah Rahmawati - Personal Name
NONE
electronic file
2022
grostlog log 2022 ISSN: 2622-5778 (online)
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