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Online Transportation Growth Opportunities with MSME Empowerment During the Covid 19 Pandemic
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COVID-19 pandemic has devastated the economies of all countries in the world.
The existence of restrictions makes the wheels of the economy seem to stop. The
transportation sector as the driving force of the economy is also affected. Transportation
such as online transportation that relies on income from people and goods has experienced
a decline in revenue. It is necessary to find new opportunities on how to make this online
transportation sustainable. Therefore, this study tries to increase online transportation
growth by empowering MSMEs during the COVID-19 pandemic. This study uses a
qualitative approach with descriptive analysis. The study results show that the
empowerment of MSMEs during this pandemic can be done by utilizing digital technology
that is currently developing. By using digital technology, MSME actors can market their
products and services more broadly and larger. This will undoubtedly impact the growth of
online transportation because, in general, digital platforms use online transportation
services in delivery and delivery services.