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KNOWLEDGE-BASED PROMOTION POLICIES IN SUSTAINABLE CITY TRANSPORTATION
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Policy analysts have long realized how important it is that promotions are based on knowledge.
Knowledge-based promotion is a strategy built by profound knowledge of consumers’ needs through
scientific methods. Some areas, especially those related to sustainability, have applied policies of
promotions based on knowledge. These policies indicate different performances depending on various
factors. One sector that has not applied knowledge-based promotion policies is sustainable city
transportation. This article identifies the strategy of knowledge-based promotion suitable to encourage
the growth of sustainable city transportation. Previous studies provide the insight into the policies, along
with other factors determining their effectiveness.
Keywords: Promotion Policies, City Transportation, Sustainable Transportation
Prima Widiyanto - Personal Name
SRI MURNI SETYAWATI - Personal Name
NUR CHOIRUL AFIF - Personal Name
M. Elfan Kaukab - Personal Name
SRI MURNI SETYAWATI - Personal Name
NUR CHOIRUL AFIF - Personal Name
M. Elfan Kaukab - Personal Name
NONE
electronic file
Gazi University Journal of Science
2020
December 2020 Gazi University Journal of Science 33(12):179-188
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