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Marketing Strategy to Increase Port Competitiveness
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PT IPC Petikemas Tanjung Priok Jakarta is the service company related to the container terminal
sector. The aim of the research is to find out the company’s internal and external factors as well
as the company’s strategy to improve its performance especially for the marketing factor. The
research method used descriptive method and used SWOT as the data analysis technique. The
result in the first quadrant shows an aggressive position. The strategy is using all power it has
to take advantage of the existing opportunities. It suggests to formulate the marketing strategies
in order to increase the competitiveness of PT IPC Terminal Petikemas and to build the system
to improve the effectiveness and efficiency of the operational services. The result also shows
that the company should maintain good relation with its customers by giving rewards and
discounts, should improve the quality of Human Resources and should create opportunities to
develop new innovations. The strategy could be applied through website electronic systems and
social media. The company should supervise the operational activities and to promote widely to
prepare and overcome the impact of the economic instability.
Siti Maemunah - Personal Name
Rio Batista - Personal Name
Antony Arif Priadi - Personal Name
Rully Indrawan - Personal Name
Eduard Alfian Sysamsya Sijabat - Personal Name
Rio Batista - Personal Name
Antony Arif Priadi - Personal Name
Rully Indrawan - Personal Name
Eduard Alfian Sysamsya Sijabat - Personal Name
2442-3149
NONE
electronic file
English
ITL Trisakti
2023
Jakarta
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG)
Vol. 10 , No. 01, Maret 2023
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