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Price Competitiveness and Service Quality Have an Impact on Ship Agency Contributions
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The study aims to determine the relationship between price, service quality, customers’
satisfaction, and competitiveness on ship agency services and their impact on PT. Maritel
Bahtera Abadi Marunda as mediated by the ship agency services. A sample of 100 respondents
from PT. Maritel Bahtera Abadi Marunda, consists of company’s competitors and consumers
of the Ship Agency Sector, was taken from the primary data using Quantitative method with
Explanatory research design. The correlation coefficient analysis method, path analysis
tests, and hypothesis testing were used to test instrument and classical assumption testing.
The findings show a relationship between price, service quality, customers’ satisfaction, and
competitiveness between ship agency services in PT. Maritel Bahtera Abadi Marunda. The
practical implications provide direction for adopting the impact of price and service quality in
increasing the competitiveness of ship agency services and consumers’ behavior.
Siti Maemunah - Personal Name
Ade Irfani Nugraha Br Damanik - Personal Name
Agus Yuliyanto - Personal Name
Honny Fiva Akira Sembiring - Personal Name
Sugiyanto - Personal Name
Edhie Budi Setiawan - Personal Name
Ade Irfani Nugraha Br Damanik - Personal Name
Agus Yuliyanto - Personal Name
Honny Fiva Akira Sembiring - Personal Name
Sugiyanto - Personal Name
Edhie Budi Setiawan - Personal Name
2442-3149
NONE
electronic file
English
ITL Trisakti
2023
Jakarta
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG)
Vol. 10 , No. 02, Juli 2023
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