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The Effect of Business Strategy and Firm Reputation on Financial Performance and Its Implications for Shipping Companies' Stock Returns
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The purpose of this research is to analyze the impact of business strategy and firm reputation on
financial performance and its implication for stock return shipping companies. Important stock return to
investors requires improvement through the business strategy, firm reputation, and financial performance. The
research used a quantitative method and the data analysis used descriptive statistics and path analysis with the
SmartPLS3 application. The total sample is 45 consisting of 9 companies with a 5-year observation period
taken by purposive sampling technique and was listed on the Indonesian Stock Exchange between 2015 and
2019. The result of the research shows, that there is a direct impact of business strategy on financial
performance, there is no direct impact of firm reputation on financial performance, there is no impact of
business strategy on stock return, there is a direct impact of firm reputation on stock return, and there is no
direct impact of financial performance on stock return. Companies must be able to implement appropriate
business strategies by taking into account their internal and external conditions to improve their financial
performance. They also have to consistently maintain and enhance their firm reputation by continuously
improving the whole organization's performance so that the capitalization of the stock market will increase as
well
Prasadja Ricardianto - Personal Name
TIGOR FRANKY DEVANO SIANTURI - Personal Name
Dian Artanti Arubusman - Personal Name
ONI YUDO SUNDORO - Personal Name
Sri Handayani - Personal Name
Nofrisel - Personal Name
Rini Setiawati - Personal Name
Zaenal Abidin - Personal Name
ENI KOSENDANG - Personal Name
ENDRI ENDRI - Personal Name
TIGOR FRANKY DEVANO SIANTURI - Personal Name
Dian Artanti Arubusman - Personal Name
ONI YUDO SUNDORO - Personal Name
Sri Handayani - Personal Name
Nofrisel - Personal Name
Rini Setiawati - Personal Name
Zaenal Abidin - Personal Name
ENI KOSENDANG - Personal Name
ENDRI ENDRI - Personal Name
2224-2899
NONE
electronic file
English
WSEAS TRANSACTIONS on BUSINESS and ECONOMICS
2023
Volume 20, 2023
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