Determinants of Indonesian Gen Z’s purchase behavior on online travel platforms: Extending UTAUT model

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Author(s)

Reni Dian Octaviani - Personal Name
Sucherly Sucherly - Personal Name
Harjanto Prabowo - Personal Name
Diana Sari - Personal Name

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ISBN/ISSN

Subject(s)

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NONE

Series Title

GMD

electronic file

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Specific Detail Info

Innovative Marketing, Volume 19, 2023

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