Record Detail Back
THE EFFECT OF PRODUCT PACKAGING QUALITY AND DELIVERY TIME TO CUSTOMER SATISFACTION AND THE IMPLICATION ON CUSTOMER LOYALTY OF PT. SHOPEE INTERNATIONAL INDONESIA IN 2020
- Share to:
The purpose of this study is to analyze the impact of quality of product packaging and
delivery time on customer satisfaction and its implications for customer loyalty at PT Shopee
International Indonesia. The research method used in this research was descriptive quantitative,
where the data was obtained by questionnaires and literature study. The research population was
customers who make purchases at least 5-10 times per month at Shopee. The research sample was
obtained by non-probability sampling with convenience sampling technique from 154
respondents as a sample of a total population of 250 people. The data analysis technique used in
this research was Structural Equation Modeling (SEM). The results of this study show that the
quality of product packaging (X1) and delivery time (X2) have a significant effect on customer
satisfaction (Y) and customer loyalty (Z) either directly or indirectly. This is evidenced by the tvalue (t-value) which is greater than or equal to the critical point (t-value 1.96).
NONE
electronic file
English
ITL Trisakti
2021
Jakarta
LOADING LIST...
LOADING LIST...