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EXPLORING THE IMPACT OF DELIVERY SPEED AND DAMAGED PACKAGES IN E-COMMERCE SHOPEE STANDARD EXPRESS SERVICES ON CUSTOMER SATISFACTION IN NORTH BEKASI-WEST JAVA
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This research aims to improve the performance of Shopee Standard
Express in running the delivery of goods to make sure its punctuality, as well as to
find out the level of damaged packages that affect the customer satisfaction. This
research used quantitative approach. The analysis methods used are the validity test,
reliability test, multiple linear regression test, F test, T test, and determination
coefficient R2 test. The research analysis technique is assisted by the SPSS
application version 26 to analyse the results of data from the questionnaire that was
distributed using online forms. The results of the T test show that Delivery Speed
has a positive and significant effect on Customer Satisfaction. Damaged Packages
have a negative and significant effect on Customer Satisfaction.
Chesa Amreza Amelia - Personal Name
Ahmad Syafei - Personal Name
Okin Ringan Purba - Personal Name
Veronica - Personal Name
Ahmad Syafei - Personal Name
Okin Ringan Purba - Personal Name
Veronica - Personal Name
NONE
electronic file
ITL Trisakti
2022
Jakarta
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