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Analysis of the Influence of Product Features, Price Perception, Brand and Customer Experience on Repurchase Intention of Smartphone Product
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The goal of this study is to examine how brand recognition, product attributes, pricing perception, and
experiential marketing affect consumers' intentions to repurchase smartphones. Multiple linear
regression is the research strategy adopted. 100 smartphone users made up the sample. There were
several linear regression tests used to analyse the data. The findings of this study show that brand
name, product characteristics, pricing perception, and experiential marketing all simultaneously and
partially have a substantial impact on smartphone repurchase intentions.
Keywords: Brand, Product Features, Price Perception, Experience, Repurchase Intention, Smartphone
Frans Sudirjo - Personal Name
Indri Yani - Personal Name
Moch Arif Hernawan - Personal Name
Arief Yanto Rukmana - Personal Name
Muhammad Amsal Nasution - Personal Name
Indri Yani - Personal Name
Moch Arif Hernawan - Personal Name
Arief Yanto Rukmana - Personal Name
Muhammad Amsal Nasution - Personal Name
2807-4238
NONE
electronic file
Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai
2023
Riau
INNOVATIVE: Journal Of Social Science Research
Volume 3 Nomor 3 Tahun 2023 Page 3225-3233
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