Frans Sudirjo Primary Author Indri Yani Primary Author Moch Arif Hernawan Primary Author Arief Yanto Rukmana Primary Author Muhammad Amsal Nasution Primary Author

The goal of this study is to examine how brand recognition, product attributes, pricing perception, and experiential marketing affect consumers' intentions to repurchase smartphones. Multiple linear regression is the research strategy adopted. 100 smartphone users made up the sample. There were several linear regression tests used to analyse the data. The findings of this study show that brand name, product characteristics, pricing perception, and experiential marketing all simultaneously and partially have a substantial impact on smartphone repurchase intentions. Keywords: Brand, Product Features, Price Perception, Experience, Repurchase Intention, Smartphone