PERUMUSAN STRATEGI BISNIS PENGIRIMAN DOKUMEN PT. DIANTA DAYA EMBARA JAKARTA

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PERUMUSAN STRATEGI BISNIS PENGIRIMAN DOKUMEN PT. DIANTA DAYA EMBARA JAKARTA

PT. Dianta Daya Embara is one of the logistics company in Indonesia dealing with documents and package delivery. The purpose of the research is to figure out the strategy of the company to increase the number of document deliveries. The writer was using field research by observing the company while doing the internship program, interviewing the general manager, and spreading the questionnaire to the managers and supervisors of the company. SWOT analysis was used to analyse the data. The result of the EFI matrix shows that the strength of the company lies in the cleanliness of the warehouse. Based on EFE matrix, the opportunity of the company lies in the market place and business growth. Based on IE matrix, the company is in cell II in the position of growing and building. The study suggests the company to increase the number of delivery by giving additional delivery service for “express package.”

Statement of Responsibility

Author(s)

Olfebri - Personal Name
Muhammad Harri Pasakti Nugroho - Personal Name
Andri Primadi - Personal Name

Edition

Call Number

ISBN/ISSN

2407-635X

Subject(s)

SWOT analysis

Classification

NONE

Series Title

GMD

electronic file

Language

Indonesia

Publisher

ITL Trisakti

Publishing Year

2018

Publishing Place

Jakarta

Collation

Specific Detail Info

Jurnal Manajemen Bisnis Transportasi dan Logistik (JMBTL) Vol. 5 No. 1 September 2018 http://library.itl.ac.id/jurnal

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