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Investigating Local Brand Satisfaction: A Case Study of Bandung, West Java
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The city of Bandung has enormous potential to grow its local brands. This study aimed
to investigate local brand satisfaction based on two key factors, the city of origin
being Bandung and electronic service quality. This study used descriptive quantitative
methods and questionnaires from 210 respondents who had purchased a bodypack
model bag product from any enterprise in Bandung. The data analysis technique
used was multiple regression. The results showed that the city of origin and electronic
service quality affects, both partially and simultaneously, customer satisfaction
Vina Meliana - Personal Name
Ignatius A Sumbogo - Personal Name
Marthaleina Ruminda Sitorus - Personal Name
Purbanuara Parlindungan S - Personal Name
Sondang Sibue - Personal Name
Ignatius A Sumbogo - Personal Name
Marthaleina Ruminda Sitorus - Personal Name
Purbanuara Parlindungan S - Personal Name
Sondang Sibue - Personal Name
NONE
electronic file
English
ICASI
2023
Bandung
ICASI
International Conference on Advance & Scientific Innovation
Volume 2023
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