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Service Performance, Brand Image and Repurchase Intention A Study Comparasion of Citilink and Lion air Airlines
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This research aims to know how service performance and brand image of citilink
and lion air influence the repurchase intention. The method of this research used
validity test, reliability, simole regretion, and double regretion. The main data is
gained by survey of 100 questionnaires to cilitink and lion air users. The result
shows that lion air has a bigger influence of repurchase intention because people
know them first. However citilink has good service performance but infamous
brand image.
Mella Kusumaningrum - Personal Name
Arief Fadillah - Personal Name
Tito Warsito - Personal Name
Yoanita Octora - Personal Name
Arief Fadillah - Personal Name
Tito Warsito - Personal Name
Yoanita Octora - Personal Name
2622-5778
NONE
electronic file
English
ITL Trisakti
2018
Jakarta
GROSTLOG 2018
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