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Increasing the Strength of the Land Transportation B2B Logistics Business with Cloud-Based Applications in Jabodetabek in the Covid-19 Era
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This research is a quantitative study that analyzed the impact of IT/Cloud-Based Application on various variables in the logistics business in the JABODETABEK area. The data was collected from a survey of logistics companies and service users and analyzed using Structural Equation Modelling (SEM) based on Partial Least Square (PLS). The results showed that the implementation of IT/Cloud-Based Application had a positive and significant impact on market positioning but did not have a significant impact on product innovation, business resilience, and revenue improvement. The study suggests that companies that can adapt to market changes and use IT/Cloud-Based Application will have a better market positioning and competitiveness, especially in light of the changes brought about by the COVID-19 crisis.
Yogi Ashari - Personal Name
Tri Mulyani Setyowati - Personal Name
Erni Pratiwi Perwitasari - Personal Name
Tri Mulyani Setyowati - Personal Name
Erni Pratiwi Perwitasari - Personal Name
NONE
electronic file
English
Formosa Journal of Multidisciplinary Research
2023
Keywords: IT/Cloud-Based Application, Land Transportation, Logistics Activities, Goods Distribution in Jabodetabek
Vol. 2 No. 3 (2023): March 2023
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