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THE INFLUENCE OF MARKET ATTRACTIVENESS AND RESOURCE CAPABILITIES AGAINST THE PRIMACY OF THE AIRLINES IN INDONESIA
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This research aims to analyze the influence of market attractiveness and
resource capabilities against the primacy of the airlines in Indonesia. The unit of
analysis in this research is the national airline company in Indonesia with the unit of
observation is the leadership of the national aviation company. The research was
based on the nature of the cross sectional time coverage in the year 2016. The
research method used is descriptive and verifikatif with data analysis using Structural
Equation Modeling (SEM)-based Partial Least Square (PLS). The test results
showed that the attractiveness of the market and resource capabilities together to the
primacy of aviation companies in Indonesia, while partially resource capabilities do
not affect advantage aviation company.
NONE
electronic file
English
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