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Online Food Delivery App Distribution and Determinants of Jakarta’s Gen Z Spending Habits
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Purpose: Considering the COVID-19 pandemic and the increasing number of online food delivery applications (OFDA), this study
aims to assess the distribution of the presence of Indonesian OFDA and to measure the factors that influence the spending habits of
OFDA users. Research design, data and methodology: Two hundred and nine OFDA users from Jakarta’s Generation Z were surveyed
via a questionnaire. The data were analyzed using Structural Equation Modeling and SMART PLS 3.0. Results: OFDAs were introduced
into Indonesia in the recent past with varying degrees of popularity determined by the number of downloads. Users’ intention to use was
not determined by the speed of the introduction of an OFDA. This study also reveals that previous experience of the service, the
orientation of time and price savings had a significant effect on spending habits. A moderating role of the saving variable on time and
price was not demonstrated. Conclusions: The results of the study suggest that, in COVID-19 pandemic conditions, the spending habits
of Generation Z are not based on impulse, thrift, or extravagance. The pandemic shaped specific motivations in spending habits, namely
prioritizing need. This study has limitations, including the small sample size and the use of internal variables.
Eko Retno INDRIYARTI - Personal Name
Michael CHRISTIAN - Personal Name
Henilia YULITA - Personal Name
Marthaleina Ruminda Sitorus - Personal Name
Sunarno SUNARNO - Personal Name
Suryo WIBOWO - Personal Name
Michael CHRISTIAN - Personal Name
Henilia YULITA - Personal Name
Marthaleina Ruminda Sitorus - Personal Name
Sunarno SUNARNO - Personal Name
Suryo WIBOWO - Personal Name
Journal of Distribution Science 20-7 (2022) 73-86
NONE
electronic file
Journal of Distribution Science
2093-7717
Korea Selatan
Print ISSN: 1738-3110 / Online ISSN 2093-7717
JDS website: http://www.jds.or.kr/
http://dx.doi.org/10.15722/jds.20.07.202207.73
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