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EFFECTS OF PRICE, QUALITY OF SERVICE, BRAND IMAGE AND FACILITIES ON THE CUSTOMERS’ DECISION IN A CONTAINER TERMINAL SERVICE (A STUDY IN PT. JAKARTA INTERNATIONAL CONTAINER TERMINAL IN 2021)
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Container terminal service arranged by PT JICT in Tanjung Priok Port is
managed to attain customer satisfaction. Concerning that, this study aims to find
out the factors influencing customers in choosing container terminal services. The
research method employed in this study is a quantitative method through
questionnaires distributed to the 40 container terminal customers in PT JICT.
Specifically, the questionnaires were disseminated through a google form. The data
were then analyzed statistically using Multiple Linear Regression. The result
confirms that the factors affecting the customers' interest involve the Price, Quality
of Service, Brand Image and Facilities that impact the Customer's Decision on
container terminal services PT JICT. In addition, it is reported that partial testing
(T-Test) shows that price significantly influences customer decisions; However, the
customers decisions are not significantly influenced by Quality of Service, Brand
Image and Facilities of Service.
Muhammad Aldiansyah - Personal Name
I Komang Gana Bagus Nugraha - Personal Name
Jualiater Simarmata - Personal Name
Yosi Pahala - Personal Name
I Komang Gana Bagus Nugraha - Personal Name
Jualiater Simarmata - Personal Name
Yosi Pahala - Personal Name
2622-5778
NONE
electronic file
English
ITL Trisakti
2021
GROST LOG 2021
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