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IMPLIKASI CORPORATE SOCIAL RESPONSIBILITY TERHADAP KEPUASAN PELANGGANPADA PT PELABUHAN INDONESIA II
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This research is to find out the influence of corporate social responsibility (CSR) towards
corporate image and its implication on customer satisfaction of PT Pelabuhan Indonesia
II (Persero). The research method is using survey. The population is taken from customer
of PT Pelabuhan Indonesia II (Persero) and with its sample of 100 customers taken by
quota sampling. Data analysis used descriptive statistics and inferential statistics of
path analysis. The result of the research shows that corporate social responsibility has
positive and significant effect on customer satisfaction with indication of path coefficient
= 0.45 and tct = 5.40> ttable (2,364). The conclusion of the research is corporate social
responsibility influences customer satisfaction with the mediation of corporate image,
hopefully customer satisfaction can be improved through improvement of CSR and
corporate image.
2355-4721
NONE
electronic file
Indonesia
ITL Trisakti
2017
Jurnal Manajemen Transportasi & Logistik - Vol. 04 No. 02, Juli 2017
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