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Distribusi Barang dan Prosedur Cabang atas Pemenuhan Permintaan Pelanggan Goexpress


The purpose of this study is to determine and analyze whether there is a positive influence on
the distribution of goods and the implementation of Procedures on Consumer Demand for
Brand Go Express at PT Aerojasa Cargo. The survey method was used as a way to collect
primary data and distribute questionnaires to 30 respondents or Go Express customers as
research samples. To solve the problem the author uses 2 (two) methods, namely, the forst
method of collecting data in the form of questionnaires and library data. Both methods of
data analysis using multiple linear regression analysis, correlation coefficient, determinant
coeffient, and hypothesis testing. The results of the analysis partially have a positive and
significant influence between the variables of Goods Distribution Service on Brand Go
Express Customers Demand at PT Aerojasa Cargo Jakarta. As far the variable
implementation of Procedure Branch Against Customer Demand for Brand Go Express at
PT Aerojasa Cargo Jakarta. Based on the results of empirical evidence, it simultaneously
shows that the variable Goods Distribution Service and application of Procedure Branch
have a joint effect on Towards Brand Go Customer Request at PT Aerojasa Cargo Jakarta.
Prayogo Adjie Pangestu - Personal Name
Erni Pratiwi Perwitasari - Personal Name
Sumilah - Personal Name
NONE
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