Mustikasari Primary Author Devi Oktaviani Additional Author Dinar Dewi Kania Additional Author M Iqbal Firdaus Additional Author Tri Mulyani Setyowati Additional Author

This study uses a descriptive qualitative approach. Data collection is done through observation, interviews, and literature review. The analysis technique of this study uses SWOT analysis as data analysis to determine internal, external factors and efforts to improve aviation safety strategies at AirAsia Indonesia. The conclusion of the results of this study is a SWOT Analysis that can be used to find out what strategies are done at AirAsia Indonesia to improve aviation safety. From the weighting analysis, rating and IFAS and EFAS scores obtained the number of scores on the strength factor (S) 3.10, the weakness factor (W) 0.50, the opportunity factor (O) 2.25 and the threat factor (T) which is 0.75. The difference between IFAS and EFAS obtained by the position of AirAsia Indonesia in quadrant one is the position to support aggressive strategies is focuses on the established Safety Management System (SMS) program and optimizes aviation safety by complying with CASR 419 regulatory standards.