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Manajemen Strategi: Aplikasi Pada Perusahaan Cargo Udara di Bandara Untuk Memenangkan Persaingan Bisnis
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The purpose of this study is to see the success of the concept of strategic management to support the operational activities of cargo companies at airports to be able to win business competition from similar competitors. Strategic management in general can be perceived as the art and science of preparing, implementing, and evaluating decisions, strategic management. focuses on the process of setting organizational goals, developing policies and planning to achieve goals, and allocating resources to implement policies and plan for achieving organizational goals. Strategic management combines the activities of various functional parts of a business to achieve organizational goals. There are three stages in strategic management, namely strategy formulation, strategy implementation, and strategy evaluation. The Indonesian transportation sector is experiencing significant growth, especially the air cargo company business, in this case not all types of goods can be sent via air cargo, shipping via air is indeed faster.
2715-3915
NONE
electronic file
English
Aviasi: Jurnal Ilmiah Kedirgantaraan
2020
Aviasi: Jurnal Ilmiah Kedirgantaraan Volume 17 Number 2 (2020)
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