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THE EFFECT OF PRODUCT QUALITY AND EASE OF TRANSACTION TOWARDS CUSTOMER SATISFACTION ON SHOPEE MARKETPLACE
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Shopee marketplace is a site frequently visited by the public, with a total
of 124.7 million visitors in the first quarter of 2021. With a large number of Shopee
visitors, the authors predict that there are factors that affect the number of visitors in
Shopee marketplace. This study aimed to determine the effect of product quality and
ease of transaction on customer satisfaction. The population of this study was Shopee
application users, while the sample used in this study was 100 respondents. The
research method used in this study was quantitative method and the data processing
used was the Statistical Package for the Social Sciences (SPSS). Based on the
conclusions obtained from this study, it was found that product quality and ease of
transaction have a positive and significant effect on customer satisfaction.
Karina Novenita Hartanti - Personal Name
Perkasa Rafliansyah - Personal Name
Lira Agusinta - Personal Name
Abi Prasidi - Personal Name
Perkasa Rafliansyah - Personal Name
Lira Agusinta - Personal Name
Abi Prasidi - Personal Name
2622-5778
NONE
electronic file
English
2021
grostlog 2021
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