Record Detail Back
PEMASARAN KERELASIAN DAN KEUNGGULAN BERSAING UNIT BISNIS KARGO PT GARUDA INDONESIA
- Share to:
This study aims to determine the effect of marketing relationship on competitive advantage
in Cargo Business Unit PT Garuda Indonesia. The research method used was descriptive
verification with data analysis using simple linear regression. Primary data was collected
through a survey of forty questionnaires distributed directly and online to the customers
which is freight forwarding companies operating in the Soewarna Office and Warehousing
Area, Soekarno Hatta Airport, Jakarta. The result of this research shows that the
relationship marketing effects positive and significant to the competitive advantage of
Cargo Business Unit PT Garuda Indonesia. Competitive advantage not only influenced
by relationship marketing but influenced by other factors for further research. The results
of this study suggest extending unit analysis to studying competitive advantage.
ISSN 2355-4721
NONE
electronic file
Indonesia
2017
Jurnal Manajemen Transportasi & Logistik - Vol. 04 No. 03, November 2017
LOADING LIST...
LOADING LIST...