Record Detail Back
THE EFFECT OF PERCEIVED PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF GARUDA INDONESIA AIRLINE DURING PANDEMIC
- Share to:
Abstract: Covid-19 has caused chaos in various sectors, including aviation
industry. With the decline in public interest in using air transportation, Garuda
Indonesia has also been affected. Garuda Indonesia is one of the airlines with
competitive prices that offers the best service quality. Garuda Indonesia Airlines
has lowered prices to attract people's buying interest. The purpose of this study is
to determine the perceived acceptance and service quality that affect customer
satisfaction. This study used a quantitative method that took 210 respondents with
the PLS-SEM technique. The result shows that there is a positive and significant
effect between perceived price and service quality on customer satisfaction.
Keywords: Perceived Price, Service Quality, Customer Satisfaction, Airlines, Pandemic
Sandriana Marina - Personal Name
Sarovah Widiawati - Personal Name
Nur Hafizah Aqsha - Personal Name
Aemelia Lucyanna - Personal Name
Sarovah Widiawati - Personal Name
Nur Hafizah Aqsha - Personal Name
Aemelia Lucyanna - Personal Name
GROSTLOG 2021 ISSN: 2622-5778 (online) Advances in
2622-5778
NONE
electronic file
ITL Trisakti
2021
Jakarta
GROSTLOG 2021 ISSN: 2622-5778 (online) Advances in Transportation and Logistics Research http://proceedings.itltrisakti.ac.id/index.php/altr
LOADING LIST...
LOADING LIST...