Sandriana Marina Primary Author Sarovah Widiawati Primary Author Nur Hafizah Aqsha Primary Author Aemelia Lucyanna Primary Author

Abstract: Covid-19 has caused chaos in various sectors, including aviation industry. With the decline in public interest in using air transportation, Garuda Indonesia has also been affected. Garuda Indonesia is one of the airlines with competitive prices that offers the best service quality. Garuda Indonesia Airlines has lowered prices to attract people's buying interest. The purpose of this study is to determine the perceived acceptance and service quality that affect customer satisfaction. This study used a quantitative method that took 210 respondents with the PLS-SEM technique. The result shows that there is a positive and significant effect between perceived price and service quality on customer satisfaction. Keywords: Perceived Price, Service Quality, Customer Satisfaction, Airlines, Pandemic