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Strategy Formulation to Increase Passengers of Singapore Airlines
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Singapore airlines is still favorite among people who considered using airlines easy to
reach their destination. Business competition in the aviation industry is very tight., This
situation obviously makes the passenger volume is declining. The purpose of this research
are (a) To analyze the internal factors (strengths and weakness),(b) To analyze the external
factors (opportunities and threats), (c) To determine the position of the company’s on the
matrix IE, diagram SWOT and the matrix TOWS or SWOT, and (d) To determine the
strategies to increase sales of seats . Research method was using qualitative method with
survey and SWOT Analysis as the tools. Based on IE Matrix, this company isin a position
relatively excellent. Then,on the result of diagram SWOT is in the Quadrant I which means
the company is in an aggressive position, so that it can be concluded that the strategy
used for the SWOT Matrix is SO strategy.SO strategy is the strength to take advantage
of opportunity that owns by the company. From the results can be found that the suitable
alternative strategy for this company is market penetration and product development.
2355-4721
NONE
electronic file
English
Jurnal Manajemen Transportasi & Logistik
2018
Jurnal Manajemen Transportasi & Logistik - Vol. 05 No. 02, Juli 2018
http://ejournal.stmt-trisakti.ac.id/index.php/jmtranslog
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