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THE EFFECT OF E-SERVICE QUALITY ON E-SATISFACTION: CASE STUDY OF LAZADA USER IN PEKANBARU INDONESIA
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This study aims to determine the effect of the influence of service quality consisting of Efficiency, Reability, Fulfilment, Privation, Responability to E-Costumer satisfaction in Pekanbaru. This research is a survey research using a questionnaire as an instrument. The population used in this study is lazada users in Pekanbaru. using a purposive sampling method, which is a sample selection technique where an individual chooses a sample based on a personal assessment of some appropriate characteristics of the sample members. Test the validity of the instrument using SPSS software, the analysis technique used is regression analysis.
Aditya Wardhana - Personal Name
BUDI RUSTANDI - Personal Name
DIKI WAHYU NUGRAHA - Personal Name
IQBAL FIRMANSYAH - Personal Name
GALANG TEGAR - Personal Name
BUDI RUSTANDI - Personal Name
DIKI WAHYU NUGRAHA - Personal Name
IQBAL FIRMANSYAH - Personal Name
GALANG TEGAR - Personal Name
NONE
electronic file
English
Proceedings of the 2nd African International Conference on Industrial Engineering and Operations Management
Harare, Zimbabwe, December 7-10, 2020
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