Aditya Wardhana Primary Author BUDI RUSTANDI Additional Author DIKI WAHYU NUGRAHA Additional Author IQBAL FIRMANSYAH Additional Author GALANG TEGAR Additional Author

This study aims to determine the effect of the influence of service quality consisting of Efficiency, Reability, Fulfilment, Privation, Responability to E-Costumer satisfaction in Pekanbaru. This research is a survey research using a questionnaire as an instrument. The population used in this study is lazada users in Pekanbaru. using a purposive sampling method, which is a sample selection technique where an individual chooses a sample based on a personal assessment of some appropriate characteristics of the sample members. Test the validity of the instrument using SPSS software, the analysis technique used is regression analysis.