FORMULASI STRATEGI DALAM MENINGKATKAN LOAD FACTOR PENERBANGAN CGK-SOLO

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FORMULASI STRATEGI DALAM MENINGKATKAN LOAD FACTOR PENERBANGAN CGK-SOLO

ABSTRACT
The purpose of the research is to analyze the internal and external factors faced by NAM AIR and formulates the strategy to increase the Load Factor. The method was qualitative with observation technique, interview, library research, and SWOT analysis. The result shows that IE matrics for external factors evaluation is 3.04 and the internal is 2.91. It means that NAM AIR is in quadrant II. While NAM AIR is in quadrant I based on the Grand Strategy matrics of strength and weakness factors (1.23) and opportunity and threat factors (0.86). Both results conclude that the best formulated strategy is market penetration.
Keywords: strategies, load factor, SWOT, NAM AIR

Statement of Responsibility

Author(s)

Basri Fahriza - Personal Name
Badzlina Anindya - Personal Name
Peppy Fachrial - Personal Name

Edition

Jurnal Manajemen Bisnis Transportasi Dan Logistik,

Call Number

ISBN/ISSN

Subject(s)

SWOT
Load factor
strategies
NAM AIR

Classification

NONE

Series Title

GMD

electronic file

Language

Publisher

Publishing Year

Publishing Place

Collation

Specific Detail Info

Jurnal Manajemen Bisnis Transportasi Dan Logistik, Vol. 4 No. 1 September 2017

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