Prasadja Ricardianto Primary Author Maulana Martagani Additional Author Nyaru Moris Teweng Additional Author Siti Maemunah Additional Author Jermanto Setia Kurniawan Additional Author

The purpose of this study is to increase passenger attractiveness of West Java International Airport (BIJB) Kertajati in West Java Province, Indonesia. The main problem is inadequate accessibility, such as the distance from West Java International Airport (BIJB) Kertajati which is still above 90 minutes, especially from Bandung and Karawang. The method used is a special case study with a SWOT analysis approach. Correspondents in this research are the leadership and management of West Java International Airport (BIJB) Kertajati. To attract passengers, strategy and positioning are determined through the analysis of External Factor Evaluation and Internal Factor Evaluation. The results of the study obtained alternative strategies, namely the SO strategy by increasing the frequency and number of new flights both domestic and international, the ST Strategy by providing socialization to the public through promotional media such as video tron, billboards and other promotional media and increasing the competence of human resources to become competent human resources and also improve information technology in serving airports, the WO Strategy through improving the quality and quantity of human resources through a measurable division of tasks and responsibilities, and the WT Strategy through the use of all existing facilities and human resources to achieve service standards, evaluation and monitoring of employee performance on a regular basis through a scheduled work programs, and conduct socialization with government agencies as a routine program for airport activities.