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INCREASING REPURCHASE INTENTION AND TRUST THROUGH THE REPUTATION OF AIRLINE INDUSTRY
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The aim of research is to increase the repurchase intention and passenger trust
through the reputation of airline industry. By a good company reputation, passengers'
repurchase intention and trust will increase. The population of this research was the passengers
of airline industry, and the sample used was 202 respondents with purposive sampling. Data
analysis used was Structural Equation Modeling-Partial Least Square (SEM-PLS). The results
of this research show that reputation has a significant positive effect on repurchase intention.
The company reputation has a positive and significant effect on passenger trust. Passenger trust
has a significant positive effect on repurchase intention. If the airline's reputation is quite good,
the airline can give passengers a sense of trust. In addition, a good company reputation and
increased passenger trust can increase passengers’ repurchase intention.
Sonia Bella Palementaria - Personal Name
Monica Desideria - Personal Name
Edhie Budi Setiawan - Personal Name
Datunabolon - Personal Name
Monica Desideria - Personal Name
Edhie Budi Setiawan - Personal Name
Datunabolon - Personal Name
2622-5778
NONE
electronic file
English
ITL Trisakti
2021
Jakarta
digital
GROST LOG 2021
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