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From Environmental Knowledge to Conservation Behaviour
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Conservation behaviour is a topic that always evolving in the study of the consumerism behaviour. Conservation
behaviour is behaviour that leads to consume products that protect nature, leading to environmental conservation
efforts while concerning the benefits that can be gained in the present and future in sustainable. The purpose of this
study was to analyze the causal factors of conservation behavior in the term of internal consumer aspect. Research
is conducted on the community located in the Yogyakarta Province, Indonesia which consists of 5 districts. The
analysis unit in this study is individual. Data are collected from respondents who are shopping in supermarkets and
shopping centre in five districts in Yogyakarta Province. The number of samples of each district is 60 people, but the
lack of questionnaires of 268 respondents. Statistical technique is using AMOS. The result explains that there is a
significant positive effect of; (1) environmental knowledge (EK) on awareness of consequences (AOC); (2)
environmental knowledge (EK) on environmental attitudes (EA); (3) awareness of consequences (AOC) on personal
norm (PN); (4) personal norms (PN) on conservation behaviour (CB) and (5) environmental behaviour (EA) on
conservation behaviour (CB)
Dyah SUGANDINI - Personal Name
THAMRIN - Personal Name
Unggul PRIYADI - Personal Name
Mohamad Irhas EFFENDI - Personal Name
MUAFI - Personal Name
THAMRIN - Personal Name
Unggul PRIYADI - Personal Name
Mohamad Irhas EFFENDI - Personal Name
MUAFI - Personal Name
NONE
electronic file
English
2019
Vol. 20, No. 172/ October 2019
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