Record Detail Back
Faktor Yang Mempengaruhi Niat Pembelian Ulang Tiket Pesawat
- Share to:
This research aims to determine the effect of a service delay, firm reputation, and flight
schedule availability on the intention to repurchase airline tickets. Data collection using
questionnaires distributed to 100 Lion Air passengers who departed from Soekarno Hatta
Airport with the aim of Medan, Padang, Palembang, Surabaya, Semarang, Yogyakarta, Bali,
Ujung Pandang, Manado, Ambon, and Jaya Pura. Data analysis uses multiple linear regression.
All data collected is declared valid and reliable and fits the requirements of the goodness of
multiple linear regression. As a result, service delay, firm reputation, and availability of flight
schedules have a partial and simulated effect on the intention to repurchase Lion Air tickets.
Service delay, firm reputation, and availability of flight schedules contributed to the formation
of 78.9% Lion Air ticket repurchase intentions. Schedule availability is the dominant variable in
shaping the intention to repurchase Lion Air tickets.
Marthaleina Ruminda Sitorus - Personal Name
Juliater Simarmata - Personal Name
Siska Amonalisa - Personal Name
Juliater Simarmata - Personal Name
Siska Amonalisa - Personal Name
2355-472x
NONE
electronic file
Indonesia
ITL Trisakti
2020
Jakarta
jurnal manajemen transportasi dan logistik
LOADING LIST...
LOADING LIST...