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STRATEGIES IN ENHANCING THE QUALITYSERVICES OF TRAFFIC SPECIAL DIVISION
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The purpose of this research is to find out the strategies in enhancing the
quality of services of PT. SchenkerPetrologUtama which is focused on cargo
handling. This research is using SWOT analysis to find out the internal and
external factors of PT. Schenker. They are the company’s good image, good
relations with the customers, owned-vast capacity warehouse, insurance-sent
goods, and the company’s well-documented shipment. On the other hand, it is
also found that the company has some weaknesses such as lack of transport
owned by the vendor, lack of supervised-material system, undetailed-packing
process, less communication and coordination between branches and the
minimum number of vendors. The external factors start with the opportunity
owns by PT. Schenker which are the vast developing of delivery services, the
varieties of exhibition and other events, the fast growing business of technology
and information, joining other companies’ tender, and the increasing number of
local mover companies. However, PT. Schenker also has some threats due to
the fast growing of other cargo handling companies, the movement of
employees to other division, the disloyal vendors, the time constraints in
sending goods, and the consequences (delay) met in Customs and Immigrations.
Based on the quadrant, the proposed strategies should be used by the company
are aggressive and intensive. They are market expansions, market and product
development.
NONE
electronic file
English
ITL Trisakti
2015
JurnalManajemenBisnisTransportasi Dan Logistik, Vol.2 No 1September 2015
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