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Formulasi Strategi dalam Meningkatkan Seat Load Factor Penerbangan PT. Garuda Indonesia pada Rute Surabaya–Lombok
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The research objective was to analyze the formulation of the right strategy to increase the number of seat load factors for Garuda Indonesia flights from Surabaya to Lombok. Several problems, such as the not achieving the maximum level of passenger occupancy, the existence of other airlines that have more frequency for the same flight route, namely Surabaya-Lombok and ticket prices owned by other airlines are more competitive and more affordable. In this research, the research method uses SWOT analysis with an approach through the Cartesian diagram, Internal External Matrix and SWOT Matrix. From the IE Matrix calculation, the company's position is in quadrant II, which means the position to grow and develop, with a total internal score of 2.87 and a total external score of 3.19 so that the strategies that can be implemented are market penetration strategies and product development. From the results of the SWOT analysis using the IFE and EFE tables, the difference between internal factors is 1.54 and external factors are 0.57. The research’s conclusion obtained from the research from the SWOT diagram is that the company's position is in quadrant I, which means that the company has great strength and opportunity. In terms of SWOT matrix strategy, the company can use the SO matrix. The findings show that Garuda Indonesia must be able to take advantage of all the opportunities that exist by using the strengths that the company has.
Dwiananda Alif Wicaksana - Personal Name
Prasadja Ricardianto - Personal Name
Vica Nuryani Harahap - Personal Name
Aditya Wardhana - Personal Name
Prasadja Ricardianto - Personal Name
Vica Nuryani Harahap - Personal Name
Aditya Wardhana - Personal Name
Volume 46 No. 2 Desember 2020, hlm 71-83
2528-4045
NONE
electronic file
Indonesia
Transportasi Udara, Badanlitbang Perhubungan-Kementerian Perhubungan RI
2020
Jakarta
Warta Ardhia Jurnal Perhubungan Udara
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