Yulianti Keke Primary Author

Transportation is one of the important factors that support economic, social, cultural, political and security developments that affect the progress of the nation. Transportation services evolved all efforts to serve the public interest into commercial services. The competition scheme in the transportation industry is also increasing. The public transportation network is an integral part of infrastructure planning at the regional, national and international levels. Technology nowadays makes transportation companies develop new applications in the selection of transportation modes, namely by using applications, this online-based transportation service is also called the online transport, which appeared in Indonesia began to exist in year 2014. At the beginning, it was started by the Uber application that carries UberTaxi as an online application-based transportation service business. Then followed by the appearance of Gojek, Grab, and other online-based applications. (Philip Kotler, Hermawan Kartajaya, & Iwan Setiawan, 2010) stated that new wave technology is a technology that enables connectivity and interactivity between individuals and groups. Utilization of purchasing services through social media in addition has given many benefits for marketers, which can also be felt by consumers. According to (Kotler & Armstrong, 2001) such as providing a sense of comfort for users, punctuality, speed of time and more affordable costs. Users are easier on many things. The purpose of this study is to determine the influence of the innovation characteristics and media exposure through the decision to use land transportation modes based on online applications. The scope of this research is innovation characteristics, media exposure, decision, and application-based land transportation. The population used in this study are customers who have already use online transportation, the technique used for sampling is accidental sampling and data obtained from 200 customers who have use online transportation, the research location is in Jakarta. Based on the conceptual framework and research hypotheses, this research will look at innovation characteristics, media exposure, and decision in using online transportation. Exogenous variables consist of innovation characteristics and media exposure as intervening variable. The endogenous variable is decision in using online transportation. We find that innovation characteristics and media exposure, have positive effect on costumer decision in using online transportation. From the processed data it can be concluded that the influence on decisions in using online transportation have greater effect through innovation characteristics