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PERAN CORPORATE COMMUNICATION DALAM MENINGKATKAN CITRA PERUSAHAAN
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Along with the development of national and international flights, not many airlines are able
to survive in competitive condition. Corporate communication is the top management division
of PT. Sriwijaya Air tasked with carrying out planned and directed communication
management functions both internally and externally. The purpose of the research is to
identify and analyze the role and function of Sriwijaya Air corporate communication to
survive in a tight flight services competitive situation. The method used was descriptive
qualitative research. From the research result of corporate communication as a division that
deals with all forms of communication, Sriwijaya Air has a considerable contribution to the
process of forming corporate image in its internal communication task of communicating
company policies from top management to the lowest so that communication is established in
two directions. While external communication has the task of establishing communication
with the media and work partners for promotional activities and new company policies.
2407-635X
NONE
electronic file
Indonesia
ITL Trisakti
2019
Jakarta
Jurnal Manajemen Bisnis Transportasi dan Logistik (JMBTL) Vol. 5 No. 2 Januari 2019
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