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Competitive advantage improvement strategy of container shipping industry: case of Indonesia


Several previous studies have discussed the strategy of increasing
the competitive advantage of the container shipping industry in a country level.
However, it tends to use fragmented strategy approach. This research proposes
its novelty using the MBV paradigm and encourages the implementation of a
more comprehensive strategy at the national level, industry and corporate level
by making SSCM a mediating factor in enhancing the competitive advantage of
the industry. This research collected responds from 100 higher management
level of business user and actors of Indonesia container shipping industry. This
research applies mixed methodology that using structural equation model
partial leased square SEM-PLS and qualitative approach through in-depth
interview and FGD. This research concludes that, there is three focuses of
strategy to develop competitive advantages of container shipping industry in
Indonesia: ensuring demand sustainability, increase sustainable supply chain
performance and government support through regulation.
Bijaksana Gena - Personal Name
Zulbainarni Nimmi - Personal Name
Daryanto Arief - Personal Name
Kusumastanto Tridoyo - Personal Name
1756-6517
NONE
electronic file
English
International Journal Shipping and Transport Logistics
2020
International Journal Shipping and Transport Logistics Int. J. Shipping and Transport Logistics, Vol. 12, No. 4, 2020
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